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Five Star Painting : David Sutter on Why Five Star Painting Owners Are Never Alone

How to use this video

This video features a message from the leadership of the Five Star Painting franchise, sharing their perspective on the business and its direction. As you watch, consider the company’s values, leadership approach, and long-term vision. If this leadership style resonates, the next step is to request more information and speak directly with the franchisor.

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Five Star Painting : David Sutter on Why Five Star Painting Owners Are Never Alone
Published: Oct 6, 2023 | Updated: Oct 8, 2026
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About This Video

In this Five Star Painting video, David Sutter, president of the brand, explains what franchise owners can expect from Five Star Painting and its parent system, Neighborly, the home services group that includes the brand. His central message is that franchising lets you be in business for yourself, but not by yourself.

Sutter describes a passionate support team based in Waco, Texas, built around a single goal: helping franchise business owners achieve their goals faster. He notes that the system has been shaped by successful owners over a period of seven to ten years, and that trust and collaboration across the network have created a strong growth pattern.

Culture is a major theme. Sutter says the Neighborly code of values is the reason he joined the organization himself, and that those values are practiced every day.

He also highlights technology investments. A new call center helps answer customer calls faster, with more data and intelligence behind each response. A new system moves the brand beyond the basics, allowing data to be shared across Neighborly brands and helping owners produce quotes and estimates in customers' homes more quickly and accurately, with better data for follow-up.

Having started businesses both from scratch and within a franchise, Sutter says joining a system is a much easier path because you follow others who have already succeeded. For prospective franchisees, this video sums up the leadership view of the Five Star Painting model.

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